By Andrew Hyncik
In an age when entirely new car models can come out in under three years or when new lifestyle gadgets like phones can get released in well under two, why then do new medical devices take so darned long?
First, let’s review some of the more common answers:
These are just a few, slightly less obvious reasons for why some Med Tech products can take so long to hit the markets. There are probably many others. What do you think they might be? Leave a comment and share your thoughts.
Andrew Hyncik is an International Strategic Marketing & Product Development veteran with 20 years of experience in the MedTech, Healthcare and Pharma industries. To read more articles from Andrew, visit or subscribe to www.medtechmojo.com : Marketing Insights and Experience for Medtech.
Andrew Hyncik and Pascal Malengrez are International Strategic Marketing & Product Development leaders who amplify classical medtech marketing with digital startup thinking.