Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on patient/user wellbeing. There are many explanations for this. Following are a few key ones
Modern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising, however, is to discover just how inefficient and disconnected patients and care providers really are. In spite of all our efforts to be more patient-centric and to leverage recent technological advancements (mobile phones, apps, IoT), physicians and patients are still incredibly disconnected from each other.
Chatbots are a relatively recent phenomenon that’s creating a lot of buzz in the digital space. One of the best ways to understand their power and appeal is to create one by yourself. Don’t worry, they are very easy to develop. In fact, 3 or 4 hours few hours is all you need to get something up and running.
Here’s a bold prediction: Setting up your personal Chatbot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for resourceful individuals to quickly develop their own Chatbot and learn a few cool things along the way.
If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ million Apps available on Apple and Android platforms. Smartphone users today have an average of 25–30 Apps on their devices. Only 4–6 of these get used on a daily basis. In fact, 70% of the total usage of apps can be attributed to the most popular 200 apps. So why are so many Medtech companies developing Apps like it was still 2010?
Andrew Hyncik and Pascal Malengrez are International Strategic Marketing & Product Development leaders who amplify classical medtech marketing with digital startup thinking.